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Different types of logo designs and their uses.
A logo that is unique and eye catching is a critical element to every organizations success. Giving your logo designer direction on what type of logo you want starts with some important considerations on your part first. Things like choosing the right color scheme for your logo and the type of design you are after are among the most important of these.
In this article we’ll give you some of the basics on different logo design types and their uses so you can make the right choice for your new logo design.
Different types of logo designs
There are many different types of logo designs available to your organization. Some are fairly basic, while others include more complicated concepts and uses. Some of the most popular logo design types include:
3D Logos
3D Logo Designs are a slightly more contemporary form of logo design that adds depth to the structure of the logo. This is done by adding layers or extra angles, or shadowing. It is popular with tech companies, but is also seen in sports organization logo designs and even finance company logo designs.
Abstract Logos
Abstract Logo Designs are great for expressing concepts or feelings through abstract elements in the design. These can be great for boutique’s or art and design related businesses, but there really are no limitations as like most art the value of the design is in the eye of the beholder!
Lettermark Logos
A Lettermark Logo Design is a simpler concept of logo design than 3D Logos or Abstract Logos while still leaving room for creativity and a unique flare. Lettermark Logos, simply put, are typically an abbreviation of the organization name in the form of initials or a shortened version of the name displayed in a unique style. These logo designs can be especially useful for organizations with multiple or difficult to pronounce words in their organizations name.
Mascot Logos
A Mascot Logo is a simple, fun logo concept that incorporates a Mascot in the design. This is most commonly used in sports organization logos and service provider logo designs. This like animals, or animated characters are most common in these designs and the idea is to create a recognizable Mascot that catches the customers eye.
Monogram Logos
A Monogram Logo Design is very similar to a Lettermark Logos in that is consists mostly of the shortened version of the organization name, but oftentimes Monogram logos will incorporate other design elements like shapes or colored backgrounds.
Symbol Logos
Symbol Logos are among the most popular logo design types. This logo design relies on a solitary symbol to articulate the product or service and feeling a business or organization is trying to convey to their customers. If you research some of the largest brands on the planet you’ll find these types of logos used often. These can be successfully used by virtually any type of business but may take more time and effort to become recognizable to the masses.
Wordmark Logos
Wordmark Logo designs are basic, but are also the most common type of logo design and often the best choice for most smaller or newer organizations. These logo designs incorporate a prominent word or phrase, typically the name of the business or service type. Many of these logo designs also have a recognizable symbol or design element accompanying the words.
Now you can get started!
Regardless of what type of logo design you choose having a goal and vision in mind before getting started is paramount. For inspiration you can browse LogoKingz vast collection of pre-made templates and if you find one you love we can customize it to fit your vision. Or you can have us create one from scratch for you!
For additional information or questions about this article Contact LogoKingz today!