How to choose colors for your new custom logo design

The importance of choosing the right colors for your logo should not be understated. Choosing the right or wrong color to represent your brand can be the difference in success or failure for many companies and organizations.

In this article we’ll discuss why color is important and shine some light on this unique, but very important marketing topic.

Why does color matter in marketing?

Color can be your secret marketing weapon when used strategically for your logo design or brand design goals. Without realizing it, most customers decisions are greatly affected by the colors used in company marketing pieces. The reason for this is because color tells the brain what emotion to attach to a particular brand, logo, or experience. And because the vast majority of humans make decisions with their emotions first and logic second – you can use this to your advantage by attaching the right emotions to your logo design.

Before choosing a logo design or brand you will want to decide what type of emotion your business or organization should incite in customers when they see your logo or marketing pieces. If your in a business dealing with people’s finances or the law Blue which incites feelings of Trust might be perfect for you, or if you own a plant nursery or farm Green might be the color for you, or if you own a boutique or online store Purple might be the ticket.

Once you have an understanding of what emotions and concepts each color stimulates the decision is easy. Below is a list of colors and some of the emotions that they stimulate:

• BLUE – Trust, Calmness, Peace, Stability
• RED – Passion, Action, Power, Excitement, Love
• Green – Growth, Tenure, Stability, Health, Wealth
• Orange – Excitement, Virbrancy, Friendliness, Enthusiasm
• Yellow – Happiness, Openess, Optimism, Enthusiasm, Hope
• Purple – Stability, Passion, Loyalty, Romance, Calmness

Time to get inspired!

Now that you have a fundamental understanding of which color does what you can get inspired by brands that compete in the same space as your business or organization.

Pay more attention to the colors that those brands use than the structure or elements used in their logos or marketing pieces.

One interesting study by a company called Reboot said more than 75% of participants could recall colors used in brands but not the brand name itself for logo’s they could recall. That’s because our brains tie memories to emotions, and as we discussed above, color = emotion!

Choosing a logo design!

Choosing a logo design doesn’t have to be a time consuming or headache ridden process. Many of the most successful brands in the world have fairly basic logo designs that use strategic elements and colors to incite specific emotions.

Armed with this new knowledge you can design the perfect logo for your business or organization, and we can help!

At LogoKingz we have a vast selection of pre-made custom logo designs to choose from. Or we can custom design you one from scratch. Start your search today or Contact us for a custom logo design.